About Us
Founded in 2019, U-DRIVE started life a driving school operating in and around Brighton & Hove, and quickly built an amazing reputation for quality service, attention-to-detail, and professionalism.
In 2020, the first U-DRIVE product was developed and released – the Brighton Car Play Mat.
Filled with creativity and love every step of the way, the mat imbues a very Brightonian feel which is just as special and unique real city and the people who live there.
U-DRIVE is a local company. As such, it makes sense to work with local talent within the community.
"I've always thought it makes sense for a driving school to provide quality driving products just as good as the tuition. If the same attention-to-detail, professionalism, and care which produced such rave reviews for driving lessons could be applied elsewhere, why couldn't U-DRIVE transition from a driving school company, to a company which creates quality driving-related products? Admittedly, this first item is a little different to your typical driving gadget, but that's why it's perfect.
U-DRIVE is
Our Values
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Facilitate learning.
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Collaborate with local talent.
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Only provide products and services which genuinely improve people's lives.
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Put smiles on people's faces.
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Provide the highest quality products we can.
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Not charge the world.
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Give back to the community.
The Japanese define quality in two ways – atarimae hinshitsu and miryokuteki hinshitsu. The first term atarimae hinshitsu, refers to the expectation that the item works the way it was intended. Miryokuteki hinshitsu means “bewitching” or “enchanting quality” and refers to the desirability or aesthetic appeal of the product. In essence, by focusing on both, you ensure your product works the way a customer wants and is also desirable to have (it has soul). U-DRIVE operates in the UK, and sources materials localy when possible, however this Japanese ideology of quality is interesting, we strive to achieve Miryokuteki hinshitsu levels of quality in all products and services with a U-DRIVE label on them.
The Japanese define quality in two ways – atarimae hinshitsu and miryokuteki hinshitsu. The first term atarimae hinshitsu, refers to the expectation that the item works the way it was intended. Miryokuteki hinshitsu means “bewitching” or “enchanting quality” and refers to the desirability or aesthetic appeal of the product. In essence, by focusing on both, you ensure your product works the way a customer wants and is also desirable to have (it has soul). U-DRIVE operates in the UK, and sources materials localy when possible, however this Japanese ideology of quality is interesting, we strive to achieve Miryokuteki hinshitsu levels of quality in all products and services with a U-DRIVE label on them.